GlobalTestMarket is a website where anyone who likes voicing their opinion about anything can join, take online surveys, and directly contribute to the development of new products, services and technology. We try to keep everything simple, but there’s a lot of things that go on behind the scenes that you probably don’t know about…

GlobalTestMarket has been around for years and has established itself in the top ten of online paid survey sites around the world. We pay out nearly $5 million USD annually to members who take surveys, but what you may not know that the surveys – and the money – don’t just come out of nowhere.

GMI, the company that runs GlobalTestMarket, works with many of the top market research firms in the world (and lots of smaller ones, too). We do not control which questions go into the online surveys – our clients do. In turn, we work closely with them to create surveys that are fair, pay a reasonable amount to our members and are applicable to a specific audience. Specifically, this is how a project might work:

1. A company will come to us and say, “We need 1,000 women living in France who own dogs and drive German cars.”
2. We will help them program their online survey and set an appropriate value of the survey (paid out in MarketPoints to members).
3. We send the online survey out to members who match their criteria (have marked they are female, live in France, own a dog and drive a German car).
4. Sometimes, if the demographic is hard to reach or we don’t have all of the necessary information (we may know which members are female, live in France and own a dog, but might not know if those members have recently purchased a German car), we may contact additional members who meet some of the criteria.
5. The online survey will contain additional questions to make sure members match the criteria. If they don’t, they will be screened out and redirected to GlobalTestMarket.
6. Members complete the online survey and are paid MarketPoints, which are redeemable for cash (in this case, the members would most likely receive Euros as they are living in France).
7. GMI/GlobalTestMarket compiles the data and provides the company the tools to analyze the data and make business decisions based on the market research you helped provide.

There’s even more to it than that, but that’s the process in a broad sense. So if you’re not receiving as many online paid surveys as you’d like, make sure you keep your profiling surveys up to date so we can properly target you in the future.